A day-by-day history of U2, now in its second edition.

Help Launch & Win a Copy (and more)

By on September 28, 2008 in Promotion with 5 Comments

Win a copy of U2-A DiaryYou may know me as a U2 fan, but I’m also a marketer at heart, and have spent the past 11 years of my life helping businesses market themselves online. The release of U2 – A Diary is fun for me because I get to combine my main personal hobby with my career. Sure, Omnibus Press has been (and will be) doing some marketing of the book, too, but I’m taking it upon myself to spread the word as far and wide as possible.

That’s where you come in. :) I can’t spread the word about U2 – A Diary without your help, so here’s what I’m proposing we do together:

You send me five questions you have about the book, about U2, about me, etc., and I’ll send you back five answers that you can publish on your blog, your web site, your MySpace page, or anywhere people can read it without having to register or pay. If you don’t like the answers I send you, you don’t have to post the interview.

If you DO post the interview somewhere, you’ll be eligible to win a free copy of the book (I’ll sign it if you want) when I get my copies, and a $50 gift certificate from Amazon.com or iTunes (U.S. store only). Here’s how it’ll work:

  1. After you post the interview, send me an email with a direct link to it. You have until next Sunday, October 5, to post the interview and email me a link to it. Send the link to matt@atu2.com.
  2. On Monday, October 6, I’ll write a post here on U2diary.com that links to all the interviews and set up a survey for readers to vote for their favorite interview.
  3. The winner of the Best Interview as chosen by other U2 fans will win a copy of the book and a $50 Amazon.com or iTunes (U.S.) gift certificate.

What’s in it for you? Hopefully some good content and new visitors for your blog or web site, a chance to learn a little more about the book, and a chance to win a free copy and a $50 credit at Amazon.com or iTunes. What’s in it for me? A chance to spread the word about U2 – A Diary on your blog or web site, and hopefully sell a few more copies to people who otherwise might not have known about the book.

So, if you’re ready, email me your questions now! I’ll send answers ASAP, and your deadline to post the interview is next Sunday, October 5.

What if you don’t have a blog or web site?

Don’t worry. I’ll do another contest soon for those of you who aren’t bloggers/web site owners. You’ll still be able to win a copy of the book (but not the extra $50 gift certificate). Stay tuned for more….

(Thanks to Rohit Bhargava for the inspiration behind this idea.)

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There Are 5 Brilliant Comments

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  1. Anna says:

    Nice contest! I don’t know if I’m going to enter, I have only one question at the moment

  2. Michael D says:

    I’ll be sending my questions. Great idea for a contest!

  3. Magdalen says:

    This insatiable urge fom us that suffer from the disease called fandom is perpetuated by books like these! ( as if bono could inflate his ego any further!!!) why is it we need to know their every thought , we should be rock stars in living our own lives! art uses the artist as a portal to the collective concious, too bad the conduit falls prey to his ego and fame!will I promote the book NO, will I support music, Hell Yes! rock on Bono!

  4. Virginia says:

    Great marketing idea Matt! I will be submitting my questions. I just want a signed copy of your book!
    Peace,V.(keeps her VCR so she can watch Rattle and Hum on original VHS).

  5. björn says:

    amazon.com tells us that the book is ‘Temporarily out of stock.’ – sold out already, Matt?

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